Our team are celebrating the successful launch of the new Cambridge Audio website, timed to coincide with a range of new product launches at the Consumer Electronics Show in Las Vegas.
This exciting new multi-language and multi-territory website, will be central to Cambridge Audio’s communication strategy. Additionally, the new site will open new direct selling channels for selected Cambridge Audio products through integration with Amazon Webstores in three territories, operating alongside the traditional distributor/dealer model providing greater consumer choice.
Delivering yet another global website based upon Mizu’s Content Management System demonstrated the power of our CMS software and the expertise we provide in managing such a large task. It’s not easy taking a 7 year old platform and migrating all the content and process into a new custom implementation complete with a full set of upgrades and advanced requirements but that’s exactly what we did.
And, as usual, we delivered the website on time and within budget.
Features for the new website include – e-commerce store, social network integration, multi-language, multi-territory (with IP auto-detection), CMS software controlled page layouts, territory controlled products, multi-level private user page types with unlimited access restrictions to manage various third party workflow integration such as press, dealer and distributor areas.
